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We have a lot of respect for people in sales. It’s a tough job!
So why do most sales teams have a handful of stars and a long tail of everyone else? And how do you keep the stars shining while bringing the rest up to their level?
That’s what our sales team training does: it works out what your top performers do differently and makes it everyone’s way of selling.
Your best people already know what works. We help the rest of the team catch up.
The gap between an average sales team and a great one shows up straight on the bottom line. Individual talent matters, but the real win is a whole team that sells well together.
We’ve worked with thousands of salespeople, and top performers consistently think and act differently. We find those habits in your team and spread them, whether that’s inbound or outbound calls, customer retention, lead generation, cross-selling or upselling. Sales leaders also learn to coach those habits so they stick.
Customers arrive better informed and expect more than ever. Pushy, old-school tactics don’t work on them. Sales teams need to create genuine value and a buying experience worth coming back for.
Winning today means letting go of outdated methods and understanding what modern buyers actually want from the people selling to them. Our sales team training is built around exactly that.
Great selling isn’t just about strategy.
It depends on the climate of the team you sit in: its mood, habits and expectations.
Forget company-wide culture change.
We work team by team to build sales teams that win.
The secret to effective change? It’s all in the mindset. People’s thoughts shape their actions and interactions. To shift from unproductive habits to positive behaviours, we delve into the psychology of thinking. By transforming thought patterns, we pave the way for impactful behaviours and improved workplace climates.
Great buying experiences need skilled people.
We pinpoint the behaviours of your top performers and build them across the team, balancing motivation (‘will’) with ability (‘skill’), and we measure the difference it makes.
We helped Wickes close the gap between its top sales performers and the rest. We identified nine high-performer ‘silver bullets’ and rolled them out to 525 design consultants and store managers across the UK, delivering a £67m uplift in turnover.
We’ve done the same for contact centre sales too: RAC saved 3% more customers, and Virgin Media saw a 32% uplift in SIM sales.
