Change behaviour. Change performance.
Most organisations try to improve performance by adding more activity — more training, more initiatives, more frameworks. In reality, performance improves when leaders change the specific behaviours that drive results. That’s the work Rob spends most of his time doing.
With over 20 years in leadership, strategic, and operational roles, he’s built a cross-functional knowledge base that translates into award-winning results across sectors — identifying the few behavioural shifts that actually move the dial, and turning those shifts into habits that hold under pressure.
Where that shows up
- Leadership and management development
- Customer experience performance
- Sales capability and commercial behaviours
- Inclusion and team effectiveness
- AI readiness and adoption
Different topics, same underlying challenge: changing behaviour so performance improves.
Mastering complex environments
Rob’s expertise shines brightest in regulated industries, where he helps leaders and teams drive behavioural change that sticks — engaging, pragmatic, and commercially sound. His operational background grounds his work, ensuring solutions are both creative and effective.
Co-author of Dropping the C-Bomb
Dropping the C-Bomb: Why Team Climate Crushes Culture makes a simple argument: culture programmes rarely change behaviour. Team climate does. Team climate is the lived experience inside teams — the signals leaders send, the behaviours that get reinforced, and the environment people operate in every day. That’s where performance is built, or quietly broken.
AI readiness — the human side
AI rarely fails because of the technology. It fails because:
- Leaders don’t know how to lead through uncertainty
- Teams don’t trust how it’s being used
- Behaviour doesn’t change as fast as the tools
Helping organisations navigate that shift is an increasing part of Rob’s work — running client roundtables and advisory sessions on where AI genuinely earns its place, and where it doesn’t.
Recognition
- Ranked #13 CXM Star 2026 globally
- Judge and chair judge across multiple industry awards
Strengths & style
- Illuminate: 50/50 split between Reflector and Generator
- MBTI: ESTJ — no surprise if you’ve met him
- High5 strengths: Strategist, Analyst, Commander, Storyteller, Catalyst
Life in the fast lane
Away from work, Rob’s dad to a superhero-obsessed five-year-old, a died-in-the-wool petrolhead, crypto enthusiast, and travel-hungry millennial — endlessly fascinated by how people actually behave at work, not how we pretend they behave.
