Behaviour change that improves performance
Most organisations try to improve performance by adding more activity: more training, more initiatives, more frameworks. Rob Clarke, Growth Director and Partner at Elev-8 Performance, takes a different view. Performance improves when leaders change the behaviours that drive results.
Rob helps organisations identify the few behavioural shifts that make the biggest difference, then turns them into habits that hold under pressure.
Where Rob’s work shows up
- Leadership and management development
- Customer experience performance
- Sales capability and commercial behaviours
- Inclusion and team effectiveness
- AI readiness and adoption
Different topics, same challenge: changing behaviour so performance improves. See Rob’s work with Bupa, Cancer Research UK, Keyloop, Exclaimer and esure.
Co-author of Dropping the C-Bomb
Rob co-wrote Dropping the C-Bomb: Why Team Climate Crushes Culture. Its argument is simple. Culture programmes rarely change behaviour. Team climate does.
Team climate is the lived experience inside a team: the signals leaders send, the behaviours that get reinforced and the environment people work in every day. That is where performance is built or quietly broken. Find out more about Team Climate.
AI readiness: the human side
AI rarely fails because of the technology. It fails because leaders don’t know how to lead through uncertainty, teams don’t trust how it’s being used, and behaviour doesn’t change as fast as the tools.
Helping organisations through that shift is a growing part of Rob’s work, alongside leading marketing, growth and technology at Elev-8 Performance.
Recognition
Rob was ranked #13 in CXM Stars 2026, Customer Experience Magazine’s global list of 150 CX leaders, and is a judge and chair judge for several industry awards, including UKCXA and UKEXA. He writes on leadership judgement, team climate, behavioural change and the human side of AI adoption.
Outside work
Rob is dad to a superhero obsessed five year old, and fascinated by how people actually behave at work, not how we pretend they behave. On Fridays he posts what he thinks is hilarious content on LinkedIn. Some people follow for the thinking, some for the jokes. Both seem to work.
If behaviour change, leadership capability, CX performance or AI readiness are on your agenda, get in touch.
