Presenting with impact: What it REALLY takes to land your message

Some people seem born to present. They light up a room. They tell stories that stick. They have everyone nodding, and actually remembering what was said.

But let’s be honest. That’s not most of us.

For many managers, presenting is somewhere between mildly uncomfortable and full-on panic. Whether it’s a webinar, team briefing, internal pitch, or senior update, you’re not alone if you’ve ever thought: “I just want to survive this.”

This session is here to shift that.

We believe anyone can present with impact. It’s not about flashy slides or being a ‘natural performer’. It’s about presence, clarity, and structure.

Let’s break it down.


Why it matters

Presentations aren’t just about sharing content. They’re about creating change—shaping a decision, influencing a direction, or engaging a team.

Done well, a great presentation:

  • Keeps attention (even post-lunch)
  • Builds trust in your message
  • Helps your audience remember and act
  • Makes you feel confident and credible

Done badly? You’ve probably sat through a few…

  • Slides with 300 words on each
  • Speakers who overexplain or waffle
  • Talks that lose focus—or the audience
  • That familiar feeling: “Well, that could’ve been an email.”

The goal isn’t to become the next TED Talk star. It’s to be heard, understood, and remembered.


A quick pulse-check

Ask yourself:

  • Do I often rush or over-talk when I present?
  • Am I clear on what I want my audience to think, feel, or do?
  • Do I spend more time fiddling with slides than thinking about structure?
  • Have I ever lost the room mid-flow?

If you said yes to any of the above…. you’re in the right place.


Try this: prep like a pro using BME and the 3Cs

Next time you’ve got a session to lead or a message to share, use these simple tools:

BME – Beginning, Middle, End

Start with: What do I want them to know or do?

  • Beginning – set the context and why this matters.
  • Middle – give the key points, structured into 2–3 big ideas.
  • End – land the message, give a clear takeaway or action.

The 3Cs

  • Context – signpost your audience: where are we going?
  • Clarity – keep your content relevant and easy to follow.
  • Commitment – finish with a call to action or a clear next step.

Final thought – presence beats polish!

One of the biggest shifts we help managers make is this: you don’t need to be perfect. You need to be present.

  • Be in the room, not in your head
  • Stop worrying about how you sound, and focus on how they feel
  • Connect with your audience like it’s a conversation, not a performance

When that clicks, your confidence grows. And your message starts to land.


Want to go further?

Presenting with impact is part of our Ready to Go suite—a set of proven, practical management development topics designed to boost everyday leadership performance.

Built for real teams. Ready when you are.

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