Growth done differently
Rob is one half of Elev-8’s growth engine, but don’t let the title fool you… most of his time is spent owning and delivering client programmes. He has led some of Elev-8’s most complex and high-impact projects, particularly in management development, leadership, and customer experience. Rob’s speciality lies in running deep diagnostics to uncover what “good” really looks like, and pinpointing the levers that deliver the greatest return on investment.
With over 20 years in leadership, strategic, and operational roles, he’s built a cross-functional knowledge base that translates into award-winning results across sectors.
Mastering complex environments
Rob’s expertise shines brightest in regulated industries, where he helps leaders and teams drive behavioural change that sticks—engaging, pragmatic, and commercially sound. His operational background grounds his work, ensuring solutions are both creative and effective. This balance has powered strong, award-winning partnerships with clients.
Author & Contributing Voice on Team Climate
Rob is also a Contributing Author of Dropping the C-Bomb: Why Team Climate Crushes Culture, Elev-8’s new book that flips the script on culture change. Alongside Lead Author Sean Spurgin and fellow Contributing Author Miranda Cain, he distils decades of frontline experience into a field guide for leaders who want to shape climates where people thrive.
The book reflects many of the insights Rob has developed through his career: why culture programmes so often fail, and how targeted, climate-focused leadership delivers results.
Leading the AI agenda
Rob is also at the forefront of Elev-8’s AI strategy, building learning solutions that blend human-centred design with AI-powered support. Beyond developing Elev-8’s own AI co-pilots, he runs client roundtables and advisory sessions to explore how AI can:
- Support learning in the flow of work
- Augment decision-making and problem-solving
- Enhance customer experience (CX) with human + AI collaboration
- Drive performance uplift across L&D and leadership
For Rob, AI isn’t about replacing humans… it’s about augmenting them, keeping people in the driving seat while using tech to unlock new levels of performance.
Strengths & style
- Illuminate: 50/50 split between Reflector and Generator
- MBTI: ESTJ – no surprise if you’ve met him
- High5 strengths: Strategist, Analyst, Commander, Storyteller, Catalyst
- Awards judge (and Chair Judge) with a sharp eye for what “great” really looks like
Life in the fast lane
Away from work, Rob is a father, petrolhead, crypto enthusiast, and travel-hungry millennial. He’s passionate about men’s mental health and helping people truly thrive—both in and outside of work.
Affiliations
