Free guide · 53 pages
Proving learning worked
How to build credible evidence of behaviour change, business impact and value
Get your free copyThe programme finished. Attendance was brilliant. Feedback averaged 4.8 out of 5. The facilitators were great, and everyone would recommend it to a colleague.
Then someone senior asks the only question that matters: did anything actually change?
Most evaluation reports can’t answer it. They prove the programme happened, not that the change did. This guide helps you close that gap.
Never make a stronger claim than your evidence can carry.
What’s inside the guide
The claim-evidence gap
What attendance, feedback, knowledge checks and self-reports prove, and what they don’t.
Kirkpatrick and LTEM
What each is good for and where each falls short.
A change hypothesis
A simple chain from learning to behaviour to business outcome, written before you start.
Contribution analysis
How to build a believable case that your programme helped, without pretending it did everything.
What transfer research says
Why learning does or doesn’t make it back to the job.
Evidence Stories
How to capture real workplace application, including the partial and failed attempts, so it’s evidence and not advertising.
Numbers and stories together
How to combine them, including the Success Case Method.
Who it’s for
HR, L&D, CX and Sales leaders who have to show what learning delivers, and would rather do it with evidence they’re happy to defend. It’s 53 pages, written to be used, not admired.
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Prefer to talk it through? Get in touch and we’ll look at how you currently prove your programmes worked.
Keep reading
- The Great Training Robbery: why so much training never reaches the job
- The Bupa case study: measured results from a customer experience programme
- Our Q3 2026 update: three Golds and what we learnt along the way